Exposure:

Exposure is, of course, the main goal of advertising. After all, if you print advertising, it does no good if it isn't seen. For example, business cards are wonderful because they're fairly cheap to print, but they're often lost, forgotten or thrown out.

Calendars, on the other hand, are useful. So, people tend to keep and use them. Since calendars cover an entire year, that means 365 days of exposure. After all, these days everyone needs to stay organized. Calendars will be appreciated quite a bit, since they can help a person to track business and personal appointments, as well as appointments for other members of their family, like their kids.

Cost Per Calendar:

Another benefit is the cost per calendar. Calendars are very cheap to print. They are also even cheaper when you consider the previously mentioned exposure. Calendars are proudly displayed on desks and walls, you see. So, anyone that goes in the room is likely to see your advertisement on your Desk Calendar. That could mean two, three or even more people seeing it per day for an entire year. That's cost-effective advertising.

Creation: