Creation:

Now, if you are going to create advertising calendars, be sure that you include certain things. First, make sure that you have information about your company. People need to know who you are and what your company does, or they won't be interested in your services. You may also want to include a logo or catchphrase that people will easily remember. Of course, you'll also need to include accurate phone numbers and address. Otherwise, nobody will be able to find your business.

Once you have the essentials for you taken care of, you need to consider essentials for your clients. In other words, make sure that the calendar layout is useful to your clients. Most calendars should have big boxes representing each day. That way, clients can easily read and write their appointments in the blocks.

The next step is to make sure that your wall and desk calendars will catch a person's eye. After all, the most accurate information in the world won't help if nobody bothers to read it. So, a final piece of advice is to include some bright, colorful photos that people will take notice of. Candid shots of your company employees, for instance, will draw a person's attention. So will animals, scenery or other themes.